Creative Portfolio

portfolio

kai gwan

Female Hand with Stickers Holding a Cosmetic Tube

Glam Makeup

BRANDING IDENTITY

Brand identity and art direction for Glam Makeup, a cosmetics brand specializing in long-wear adhesive for face gems. Developed a complete visual system including logo design, packaging concepts, and campaign art direction. The design celebrates expressive, joy-driven visuals that capture the brand's playful spirit and premium positioning in the cosmetics market. Created cohesive brand guidelines spanning packaging, labeling, and digital applications.

Happy Woman with Gems and Plaster on Face

Female Hand with Colorful Stickers Holding a Lip Gloss

Woman Applying Mascara on Her Female Friend's Lashes

Pop Cosmetics

BRANDING IDENTITY

Brand identity and visual direction for Pop Cosmetics. Developed a cohesive design system that balances playful energy with premium positioning. Created campaign art direction featuring bold typography, vibrant color palettes, and dynamic photography that resonates with a modern, diverse audience.

Two Happy Diverse Women in Colorful Makeup

Cloudlet Tech

PACKAGING BRANDING

Brand identity and website design for Cloudlet Tech, a lifestyle tech brand. Developed a gradient-led visual direction with responsive web UI and vibrant campaign imagery that captures the energy and innovation of the brand. Created a cohesive design system balancing modern aesthetics with functional usability across digital and print applications.

High Flash Casual Older and Younger Woman Wearing Headphones

High Flash Casual Tech Older Woman Surrounded by Smartphones

High Flash Casual Tech Group Holding Phones to Their Ears

Radiant Beauty

BRANDING PACKAGING

Brand identity and packaging design for Radiant Beauty, a luxury makeup tools and accessories brand. Developed a bold, vibrant color direction with precision art direction reflecting craftsmanship and quality. Created a cohesive visual system across packaging, labeling, and marketing collateral that elevates the brand positioning while resonating with beauty enthusiasts seeking premium tools and accessories.

Purple Tube of Facial Cream on Orange Background

Composition of Cosmetic Products on Pink Background

Visual Storyteller

Experience

Senior Designer at Concept Media (2021–Present) Lead Visual Designer at Dynamic Agency (2018–2021) Junior Designer at Vivid Design (2016–2018)

Education

MFA Graphic Design, South Academy of Design (2016) BFA Visual Communication, Southwest University of Art and Design (2014)

Clients

Circuit Systems Harvest Grocer Fashion Foundry Wares Radiant Skincare Clean Beauty Pop Cosmetics

Contact

hello@reallygreatsite.com Based in Brooklyn, NY Open to freelance work and collaboration projects